Some thoughts that have been swirling around in my brain today, sparked by the above tweet.
One Direction is not just a group of 5 singers; it’s a brand. One Direction the brand is run by corporations whose main goals include returning a profit on their investment and using the band’s success to strengthen their financial position within the entertainment industry.
How they’ve gone about achieving those goals has been a neat little case-study in how even hugely successful celebrities are still workers embedded within a capitalist system, subject to much of the same labor exploitation, discrimination and abuse that is the rule, not the exception, in the modern capitalist state.
The media is both complicit and deeply embedded within this system. The social media platforms of celebrities, companies and programs associated with your favorite brands are not free and open spaces. They are spaces controlled by corporations who make money off your consumption of their content.
It is reasonable to dissect each and every piece of information that is published in a tabloid, posted on a social media platform, or talked about on a television program.
It is also reasonable, given that everything you read, see or hear on those platforms is more likely a crock of shit than not, to just tune out the noise.
Personally, I find it a largely fun and engaging hobby to puzzle out what is “real” and what is “fake” within the entertainment industry. Plus, I’m super hard-core rooting for the 1D boys, their friends, and their families.
I understand why other people would rather reject mainstream media than attempt to deconstruct and shape it into something better. What I don’t understand are people who would rather bury their heads in the sand and pretend that the above isn’t happening.